Étude de cas – Gaze Out
stratégie & identité de marque

At the intersection of outdoor performance and contemporary lifestyle, Gaze Out was created as a curated platform bringing together ethical brands from around the world. While many outdoor retailers focus either on technical performance or on fashion-driven aesthetics, Gaze Out proposes a more balanced approach. The project bridges functionality, versatility and responsible production, offering pieces designed for both the outdoors and the city.

The identity balances a restrained, editorial approach with more expressive applications, allowing the brand to exist across contexts — from city to landscape — without being tied to a single environment.

At its core, the system is designed to support a platform: flexible, inclusive and able to host a diversity of brands, practices and ways of moving.

The monogram Z acts as a connective symbol throughout the identity.
Drawn as a continuous, fluid form, it embodies transition, movement and circulation between worlds. It also subtly references the onomatopoeia of sleep, creating a contrast with the idea of “gaze out” — a shift from rest to awareness, from stillness to motion.